Meet the Team: Dustin Klein
Who are you and what do you do at BT? My name is Dustin Klein and I am the Director…
Thoughts
A Writer’s Journey
Professionally speaking, I’m a junior copywriter. Amateurly speaking, I’m a paleontologist. And I know what you’re thinking…how do those two…
The Digital Consumer Journey, Pt. 4
Welcome to Part 4 of the Digital Consumer Journey. Next, we take a quick look at how to optimize the…
Meet the Team: Anna Staursky
Who are you and what do you do at BT? Hello! My name is Anna Staursky and I’m the Senior…
Meet the Team: Jeremiah Dancel
Who are you and what do you do at BT? I’m Jeremiah and I’m a Digital Marketing Specialist here at…
The Digital Consumer Journey, Pt. 3
Welcome to Part 3 of the Digital Consumer Journey. Next, we take a quick look at building up database segments…
Attn: Professionals that have ever used the words Branding or Marketing
There’s a common misconception that Branding and Marketing are the same things, especially when the subject of advertising arises. To…
Let’s Get Phygital
Let me hear your billboard talk Billboards. Bus Stops. Benches. Times Square. When thinking of traditional outdoor media, these are…
Meet the Team: Troy Gallo
Who are you and what do you do at BT? Troy Gallo. Senior Copywriter & Brand Strategist. Basically, I’m responsible…
Strategies for Change Management
Braintrust Managing Partner Kurt Ouchida and Dustin Klein, director of digital marketing, recently had a chance to speak with the…