Enlitic
Public Relations • Creative Design • Social Media • Digital Marketing • Web Development
Developing the Identity for an Innovative Healthcare Brand.
Enlitic, an innovative medical imaging solutions provider, wanted to showcase its AI-powered software and how it enabled clinicians to better impact patient lives. Braintrust collaborated with the medical imaging leader to help develop a fresh direction for its brand and a new communication strategy for its marketing and sales efforts.
Approach
Make Artificial Intelligence More Human
By using real people, real executives, and real stories, we would highlight Enlitic’s human intelligence, not just its artificial intelligence.
Define Why, What, and How
Our goal was to present Enlitic’s comprehensive solutions by simplfying the brand proposition thereby empowering a greater level of understanding among targeted audiences.
Lean Into Life
We wanted the brand to believe in its ability to positively impact lives and inspire the target audience to partner with Enlitic with confidence.
OUTCOME
Reposition The Brand
Through our comprehensive brand identity exercise, we provided the Definition, Purpose, Values, Personality, Target, Positioning, and Strategy for the Enlitic brand. This enabled our team to develop the verbal and visual brand elements that paved the way for how the brand communicates. In doing so, Braintrust helped Enlitic discover its voice and how the framework for its positioning within a competitive industry.
Redefine Enlitic
Our goal was to redefine Enlitic to match the new vision for the brand. We wanted to not only give purpose to the name “Enlitic” but the logo as well. We coined the phrase “Enlitic Intelligence” as a way to describe what the company stands for and why it’s different. Enlitic Intelligence became synonymous with Intelligence That Cares and provided the posture and presence needed to define our approach to Enlitic’s communications.
EN•LITIC
/enˈlidik/ adjective
1: to be comprehensive and caring
2: evaluating the entirety of something.
3: an intelligent approach to healthcare.
Establishing Our Direction
Tagline
“Operate With Enlitic Intelligence”
A new brand direction focused on highlighting that AI had evolved with Enlitic. That intelligence had evolved beyond 0’s and 1’s to help doctors make better, smarter healthcare decisions. This tagline spoke to the unique brand of intelligence that Enlitic provides and allowed the brand to find a new, organic way to communicate the vision of the company. By owning its vision of intelligence, we were able to develop other areas of the brand to be clear and defined for its respective audiences.
Lean Ento It
Braintrust created seven different product solution names that each had their own brand properties to help with sales goals. As the first two letters of the company, EN provided a unique way to identify the Enlitic brand within these product names and helped find a unique nomenclature to communicate the product purpose. So, we used words that begin with “IN” and associated well with the product solutions to develop names that perfectly aligned with the Enlitic brand.
Develop Brand Elements
To help communicate the brand story, Braintrust created brand elements that could stand alone and fit within a larger narrative. Using the Enlitic software capabilities as our guide, we developed multiple executions for the brand that each represented the identity of the brand and spoke to the cause of the company.
Enlight Icon
We helped define a symbol to help our messaging support this new claim of “Enlitic Intelligence.” We named the symbol – Enlight. This symbol helped our brand define innovations, insights, and solutions, and we used it with specific industry terms to declare that Enlitic was the only company that produced this transformative intelligence.
Tradeshow Booth
Enlitic was unveiling a new look and feel for its brand at tradeshows across the country and needed the brand to deliver a strong visual presence. We designed the theme around the connective software and the humanity that exists within the core purpose of its brand.
New Website
The Enlitic website needed to be both technical and inspiring to connect with the potential audience. That’s why our team leaned into motion and animation to create a website that felt dynamic and alive. Each page of the website provided information and intrigue while still driving home the brand and the purpose of the company.
Website Graphic Elements
Braintrust’s in-house team of designers and animators created 3D elements to be a visual representation of what each Curie application did to help radiologists and medical technicians. Each application is revealed between a different layer of the platform stack, which opens up to display the applications animated graphic.
The Curie platform stack is an interactive section of the website and designed to move and reveal another layer beneath; a layer of protection, a layer of detection and a layer of analysis. The graphic element is accompanied by text to help further describe each layer.
The head and hand graphics were designed and used as visual section dividers on the Enlitic website. They are meant to be 3D graphical representations of a body scan.
Social Media
For social media, we wanted to showcase the brand identity through content that introduced the company’s approach to medical AI. On Twitter and Instagram, we highlighted the product solutions and showcased the brand benefits through imagery and descriptive copy, while focusing more on B2B strategies and “think-pieces” for LinkedIn.
Public Relations
Our public relations effort focused on featuring the demonstrative leaders of the company and showcasing their guidance and knowledge. We launched and sustained media in leading and key industry publications, and secured thought leadership profiles for their senior leadership, helping put Enlitic in the spotlight.
Enlitic's AI software approved for commercialization in U.S., EU
Artificial intelligence (AI) software developer Enlitic said that its Curie platform and the AI application within Curie, Curie|Endex, recently received approval for commercialization in the U.S. and European Union (EU).
Enlitic Curie Platform Nets FDA Clearance, CE Marking
The Enlitic Curie platform and the AI application within Curie, Curie|ENDEX, have received regulatory approvals in the US and European Union for commercialization.