Bardessono

Website Development • Digital Marketing

Activating the Digital Soul of a Beautiful Brand.

Bardessono is where you can breathe deeply and be with nature’s clarity. Couples come to rejuvenate, friends come to strengthen the bond, and animal companions come along to enhance your time. This is your place to spa, to walk gardens, to immerse in views, and to taste the wine.

Verdant, luxurious, and peaceful, Bardessono is a Napa Valley hotel and spa experience unlike any other. Nestled in the heart of Yountville, California, the resort offers a mindful approach to living the good life. Providing subtle aesthetic, privacy, and graciousness, Bardessono models hospitality with enduring expressions of land and family that fostered and sustained the original Bardessono family farmstead in Napa County. Braintrust was engaged by Bardessono to redesign and redevelop a new website and manage ongoing SEO and SEM.

A person sits in a lotus position meditating, surrounded by icons of nature, science, and creativity—a scene inspired by Braintrust at Bardessono.

An upgrade in upscale functionality.

We worked to capture the essence of Bardessono with a completely new website for the upscale resort, utilizing rich photography, a sophisticated look and feel, and employing the resort’s existing brand guidelines. The modernized website led to a considerable enhancement of their customer’s digital journey.

Modern house with wooden and stone exterior, inspired by Bardessono’s design ethos, surrounded by lush green plants and trees at sunset—a true Braintrust of architecture and nature.
Modern house with stone and wood exterior, warmly lit at dusk against a deep blue sky, evoking the sophisticated elegance found at Bardessono and curated innovation reminiscent of Braintrust.

California Dreamin’

Toast the good life! Cradled in a verdant, 30-mile-long stretch of California—with four major cities of Calistoga, Napa, St. Helena and Yountville—Napa Valley is an enticing elixir.

Where earth meets sky, people meet souls, and function meets form.

Hotel entrance at dusk with warm lights, modern architecture inspired by Bardessono, and lush landscaping—a refined retreat curated by Braintrust.
Modern outdoor bathtub with plants, wicker chairs, and warm lighting creates a tranquil Braintrust vibe, reminiscent of Bardessono, set against a wooden privacy fence at dusk.
Two colorful hot air balloons float over Bardessono’s serene outdoor pool area, where lounge chairs and cabanas invite Braintrust guests to unwind in luxury.
Wooden pergola with string lights over a dining table, surrounded by greenery and blooming white flowers—an inviting Bardessono-inspired space for Braintrust gatherings.
A wooden outdoor dining table with chairs under a pergola, surrounded by trees and greenery, creates a Braintrust-inspired setting reminiscent of Bardessono’s tranquil ambiance.

Website Development

A modern website that uses rich, full-screen imagery, the Bardessono website was designed with minimal text, allowing the beautiful photography to tell the story of the resort. We studied the analytics of the previous Bardessono website to streamline the Information Architecture and ensure the pages that had historically received the most traffic were prominently featured. A modern platform, with a responsive design that looks great on any device, the Bardessono site is complete with a Content Management System allowing for easy editing. The site also integrated with the Synxis booking engine for room reservations and the OpenTable API for restaurant reservations.

View Website

Outdoor patios at dusk with lounge chairs, a soaking tub, and a small pool surrounded by warm lighting evoke the tranquil ambiance of Bardessono curated by Braintrust.

SEO & SEM

The copy for the new Bardessono website was crafted based on a comprehensive keyword strategy. Local citations were universally updated and managed on a monthly basis. The ultimate result was an immediate increase of visitor traffic to the Bardessono site, with a 30% increase in site visitation over prior year.

Digital Marketing

Achieved a 23.4x return on investment.

39.77

%

Revenue increase YOY

10.67

%

Increase in conversions

>

11.41

%

CTR (2.43x industry standard)

‹ View all Case Studies

Back to top