Atomic Golf

Brand Strategy • Creative Design • Web Development • Public Relations

Atomic Golf’s flagship location in Las Vegas is no coincidence — it’s a perfect match for a brand built on energy, excitement, and immersive entertainment. Partnering with the STRAT, a landmark that bridges locals and tourists alike, gives Atomic Golf a unique edge in connecting with a diverse audience. Rooted in the spirit of Vegas, the brand is positioned to deliver a bold, high-energy experience that resonates with everyone. Our goal is to harness this synergy to craft a dynamic identity and guest communication strategy that sets Atomic Golf apart from the competition.

Man smiles while playing golf at a driving range with colorful lights and targets in the background at night.
A glowing, futuristic orb sculpture with purple and blue lights outside a building at night.
People gather in a modern sports bar with large TVs, watching games and socializing at tables and sofas.
Two Atomic Golf brand platform booklets with a golf ball design and modern purple gradient background.

The Brand

Introducing a fun, accessible, interactive attraction on the Las Vegas Strip, Braintrust engaged with multiple stakeholders to conceptualize and bring to life the Atomic Golf brand. This was accomplished via our brand building process that includes research, discovery, innovation, trial and testing, and seamless execution.

Open brochures with vibrant colors, golf-themed graphics, and energetic text about an entertainment golf experience.
A brand guideline spread featuring text about brand personality and a man in golf attire holding a club.

Atomic Golf is an entertainment experience that energizes golf for our guests.

Close-up of Cobra LTDx golf clubs with a blue and purple lighting effect.
Close-up of white golf balls with Atomic Golf Las Vegas logo in pink and purple lettering.

Visual Identity

Our approach was to celebrate the spirit of the space – flexibility, movement, and energy drove a lot of our visual language. We have small nods to our mid century roots but what inspired them in that era still inspires us to this day, the idea of moving forward. Atomic Golf is doing this by seamlessly integrating storytelling, technology, and fun – creating an unforgettable experiential attraction.

Open brand guidelines booklet showing color palettes, logos, fonts, and style specifications in purple and pink tones.
Atomic Golf flyers and business cards displayed on a purple gradient background.

On Property Signage

In conjunction with the Atomic Golf partners at The STRAT, Braintrust designed creative and compelling on-property signage for the attraction. These included motion graphics, backlight duratrans, posters, and other pieces.

Three colorful digital screens display vibrant golf-themed advertisements with neon accents and bold text.

Web Development

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Groundbreaking

Braintrust hosted a ceremonial groundbreaking for Atomic Golf at The Strat and generated over 14 million media impressions and yielded coverage from three dozen independent news outlets from across the county. We strategically executed a comprehensive media campaign over the following year for Atomic Golf which targeted travel, leisure, economic, and regional media to maintain visibility and drive continued engagement with the brand.

Two business newspapers and a tablet display news about Red Rock and an atomic golf facility at The Strat.
Four people swing golf clubs at an outdoor event, with colorful smoke and The STRAT hotel in the background.
Four people pose and smile outdoors at a golf event in Las Vegas, standing in front of event banners.
Three people swing golf clubs at an outdoor event with a city building in the background.
People sit at tables in a lively sports bar with big screens, neon lights, and a glowing floor.

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