Activating the Digital Soul of a Beautiful Brand.
Bardessono is where you can breathe deeply and be with nature’s clarity. Couples come to rejuvenate, friends come to strengthen the bond, and animal companions come along to enhance your time. This is your place to spa, to walk gardens, to immerse in views, and to taste the wine.
Verdant, luxurious, and peaceful, Bardessono is a Napa Valley hotel and spa experience unlike any other. Nestled in the heart of Yountville, California, the resort offers a mindful approach to living the good life. Providing subtle aesthetic, privacy, and graciousness, Bardessono models hospitality with enduring expressions of land and family that fostered and sustained the original Bardessono family farmstead in Napa County. Braintrust was engaged by Bardessono to redesign and redevelop a new website and manage ongoing SEO and SEM.
- Website Development
- Digital Marketing
An upgrade in upscale functionality.
We worked to capture the essence of Bardessono with a completely new website for the upscale resort, utilizing rich photography, a sophisticated look and feel, and employing the resort’s existing brand guidelines. The modernized website led to a considerable enhancement of their customer’s digital journey.
Toast the good life! Cradled in a verdant, 30-mile-long stretch of California—with four major cities of Calistoga, Napa, St. Helena and Yountville—Napa Valley is an enticing elixir.
Where earth meets sky, people meet souls, and function meets form.
A modern website that uses rich, full-screen imagery, the Bardessono website was designed with minimal text, allowing the beautiful photography to tell the story of the resort. We studied the analytics of the previous Bardessono website to streamline the Information Architecture and ensure the pages that had historically received the most traffic were prominently featured. A modern platform, with a responsive design that looks great on any device, the Bardessono site is complete with a Content Management System allowing for easy editing. The site also integrated with the Synxis booking engine for room reservations and the OpenTable API for restaurant reservations.
SEO & SEM
The copy for the new Bardessono website was crafted based on a comprehensive keyword strategy. Local citations were universally updated and managed on a monthly basis. The ultimate result was an immediate increase of visitor traffic to the Bardessono site, with a 30% increase in site visitation over prior year.
Achieved a 23.4x return on investment.
Revenue increase YOY
Increase in conversions
CTR (2.43x industry standard)