Increased e-Commerce Sales and an Elevated Brand.
Black Clover
Black Clover is a lifestyle apparel company with a vision rooted in living life to the fullest. We simply call it “Live Lucky”. Every premium hat, hoodie, t-shirt, beanie, & belt accessory is designed to inspire and invite its owner to enjoy life, to embrace every day, to Live Lucky! Established in 2008, Black Clover offers lifestyle clothing and accessories for men, women and children who want the most out of life and demand the same from their clothing and gear. Quality is not an accident, it’s a choice and we at Black Clover choose to be the very best at what we do. We choose to Live Lucky. Experience the thrill and join Clover Nation today.
Deliverables
- Brand Strategy
- Creative Design
- Social Media
- Digital Marketing
- Seasonal Campaigns
- E-Commerce
Brand Strategy
Seeking to expand its audience yet still maintaining its core and loyal customers, Braintrust worked with Black Clover to craft an updated brand strategy centered around the “Live Lucky” mantra while applying it to multiple lifestyles and walks of life.
Digital Campaigns
To drive awareness and sales for Black Clover, Braintrust developed campaigns centered on the four major lifestyle segments offered by Black Clover including: Western, Hunting, Golf and Tennis. The campaigns included a full funnel strategy to effectively introduce, engage and convert target audience segments. Digital channels included digital display, PPC, and paid social. Utilizing cross-channel, cross-device, hyper targeted campaigns Braintrust has continued to drive online sales and ROAS.
Digital Results
Braintrust embarked on a mission with the in-house e-commerce team at Black Clover to take e-commerce sales to record levels. Utilizing multi-channel, multi-media, cross-device digital strategies the Braintrust/Black Clover was able to achieve new levels of success.
5046045
IMPRESSIONS
32587
CLICKS
3120
CONVERSIONS
5.75
XROAS
Top Golf
Expanding the Clover Nation further, Black Clover also became a partner of Top Golf at the MGM Grand where they recently opened a new store. Braintrust was engaged to execute an opening and launch strategy to ensure the new store in the MGM would receive the awareness, buzz and revenue it deserved.
T-Mobile Arena
With an expanding retail sales operation in Las Vegas Black Clover is a proud founding sponsor of the T-Mobile Arena. Braintrust was engaged to update the arena creative to ensure the design and messaging spoke to the live lucky lifestyle while representing Black Clover products and driving sales to both online and brick and mortar stores.
