BLVD Las Vegas

Social Media • Creative Design • Digital Marketing

Find it at Your BLVD

BLVD is a shopping destination at the heart of the Las Vegas Strip with everything you want plus the unexpected.

The visual identity for BLVD draws direct inspiration from the urban landscape, most notably crosswalks, road markings, and the way they connect shops, attractions, and people.

On Property Signage

We transformed high-traffic area signage with bold, consistent messaging and snappy motion graphics that draw attention and invite visitors to “Find It At Your BLVD”, the destination to Shop, Dine and Play.

Paid Media Assets

A suite of visually striking digital assets were created to extend the campaign across multiple online and social channels.

Night cityscape with colorful lights, shops, and FIND IT AT YOUR BLVD text in bold white lettering.

Social  Media

Large black Adidas Las Vegas store sign with bold white letters, viewed from below against a blue sky.

Two photos: people pose by a step-and-repeat and relax on a rooftop with city buildings in the background.

A man films a woman posing by a railing on a city street with palm trees and shops in the background.

Two people sit at a store counter with a staff member, while two others film them with a camera and tripod.

Three people interact inside a modern clothing store with custom t-shirts and large display screens.

1896

new followers

191461

impressions

2474

engagements

A crowd gathers under red lights outdoors; inset shows people greeting and filming on a red carpet at night.

Two hands holding stylish brochures with photos, maps, and text about a place called YOUR BLVD.

Two black business cards with bold white text reading BLVD and BLVDLASVEGAS.COM on a black surface.

Collateral Design

Two women hold Pandora shopping bags; a ribbon-cutting ceremony takes place in the background.

Press Storytelling

From the ground up, Braintrust strategized and executed BLVD’s market entry through strategic media placements and targeted press campaigns. Braintrust launched BLVD not just as a shopping destination, but as the definitive lifestyle experience where commerce, connection, and entertainment converge—creating memorable cultural moments that invite guests to express their boldest selves while establishing BLVD as the new heartbeat of Las Vegas retail.

533

M+

online readership

2.4

initial media impressions

45

pieces of coverage

Collage of an Adidas grand opening event with people, city scenes, drawings, and a branded photo booth.

White vertical bars on a black background, slanted diagonally from lower left to upper right.

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