BLVD Las Vegas

Public Relations • Social Media • Creative Design • Digital Marketing

Find it at Your BLVD

BLVD is a shopping destination at the heart of the Las Vegas Strip with everything you want plus the unexpected.

The visual identity for BLVD draws direct inspiration from the urban landscape, most notably crosswalks, road markings, and the way they connect shops, attractions, and people.

On Property Signage

We transformed high-traffic area signage with bold, consistent messaging and snappy motion graphics that draw attention and invite visitors to “Find It At Your BLVD”, the destination to Shop, Dine and Play.

Events Signage and Motion Graphics

Paid Media Assets

A suite of visually striking digital assets were created to extend the campaign across multiple online and social channels.

Night cityscape with colorful lights, shops, and FIND IT AT YOUR BLVD text in bold white lettering.

Social  Media

We lead social for BLVD with a clear focus: drive meaningful audience growth through discovery and turn that attention into an engaged community. By defining a distinct, ownable voice and leaning into culturally relevant, creator-led content, we’ve consistently expanded reach and brought new audiences into the fold.

Large black sign on a building reads WELCOME TO ADIDAS LAS VEGAS against a blue sky.

Crowd gathers at sunset in front of tall glass buildings and Hilton Grand Vacations in Las Vegas.

A man films a woman posing by a railing on a city street with palm trees and shops in the background.

Two people sit at a store counter with a staff member, while two others film them with a camera and tripod.

Three people interact inside a modern clothing store with custom t-shirts and large display screens.

5.36

+327% Impressions

5400

+120.4% New  Instagram followers

17

+35.2% Engagements

Influencer Collaborations

Our approach pairs high-impact content with strategic influencer partnerships to maximize visibility, while always-on community management keeps the conversation active and builds loyalty. The result is a social presence that’s continuously growing, highly engaged, and reflective of the energy happening on property.

A crowd gathers under red lights outdoors; inset shows people greeting and filming on a red carpet at night.

Two hands holding stylish brochures with photos, maps, and text about a place called YOUR BLVD.

Two black business cards with bold white text reading BLVD and BLVDLASVEGAS.COM on a black surface.

Collateral Design

Black and white kiosk with YOUR BLVD. branding, closed shutters, and leasing information on a city sidewalk.

Two women hold Pandora bags; people gather outside with large scissors for a ribbon-cutting event.

Press Storytelling

From the ground up, Braintrust strategized and executed BLVD’s market entry through strategic media placements and targeted press campaigns. Braintrust launched BLVD not just as a shopping destination, but as the definitive lifestyle experience where commerce, connection, and entertainment converge—creating memorable cultural moments that invite guests to express their boldest selves while establishing BLVD as the new heartbeat of Las Vegas retail.

18.6

estimated views

755

publication-wide audience across outlets

158

pieces of coverage

Collage of news articles about Netflix House, immersive attractions, fitness events, and running shoes.

Collage of an Adidas grand opening event with people, city scenes, drawings, and a branded photo booth.

White vertical bars on a black background, slanted diagonally from lower left to upper right.

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