City of Las Vegas
Campaign Strategy • Creative Design • Creative Direction • Social Video • Collateral Systems
Promote the Real Las Vegas
Braintrust was selected as the communications partner for The City of Las Vegas Economic and Urban Development Department to build a marketing and public relations strategy for the help the Redevelopment Agency (RDA) attract new businesses to the redevelopment areas of Las Vegas.
The Challenge Was Clear, Start At The Beginning.
The City of Las Vegas had a powerful story, but it was being overshadowed by the Strip. To reach entrepreneurs, developers, and investors, the RDA needed a distinct voice, a sharper message, and a stronger reason to believe.
This is Las Vegas
This is the city where care is coveted, creativity finds its muse, and history is made again and again. “This is Las Vegas” is our tagline in the sand and a direct challenge to the Strip’s fantasy, as this message reclaims our position as the Real Las Vegas and invites all to live, work, and play here.
The campaign launched across an integrated system built to reach business prospects wherever they were in their decision process.
PR placements put the City’s story in front of developers and investors through trade media. Collateral and print executions, including a redesigned business development presentation and ward spotlight materials, gave the city a pitch as sharp as its positioning.
The Real Las Vegas, Above The Fold.
We secured premium front-page placement in Las Vegas Weekly, earning a comprehensive multi-article editorial package that positioned the City of Las Vegas as a leader in urban transformation. The “Downtown Rising” series devoted extensive coverage to Symphony Park’s evolution and the new Civic Center Plaza, framing downtown Las Vegas as the city’s emerging cultural epicenter and showcasing the City’s strategic investments in public art, community spaces, and quality-of-life improvements.
2.56
MEstimated Views
419
MAudience
29
Pieces of Coverage
Building momentum on the historic westside.
Braintrust amplified critical Ward 5 revitalization initiatives, including the Historic Westside transformation through the City of Las Vegas’ Hundred Plan. The plan includes a comprehensive community-driven effort bringing walkability, new educational opportunities, affordable housing, enhanced infrastructure, and economic development to this historically significant neighborhood.
Not Just Downtown. Home.
A campaign inviting people to see Downtown Las Vegas not as a quick trip, but as a real neighborhood.
Across paid social, print, and supporting materials, the work spotlighted downtown’s walkability, culture, local businesses, creative energy, and sense of momentum.
