Branding The Strip's Busiest Intersection.
Grand Bazaar Shops
A brand-new shopping spectacle at the Las Vegas Strip’s busiest intersection provides a myriad of opportunities to flex a creative, nationwide marketing muscle. Backed by big-name brands and intimate boutiques, the Grand Bazaar Shops at Bally’s caters to the vibrant locals and jet setting tourists.
- Brand Development
- Creative Design
- Public Relations
Big Name Brands. Intimate Boutiques. Strip Appeal.
Grand Bazaar Shops engaged Braintrust for a comprehensive integrated marketing campaign. This campaign spanned the country with brand development, public relations, media buying, creative design, and website development. Shaping the brand’s narrative and national presence required a full-team approach; with printed collateral design, an attractive digital identity, an aggressive national PR campaign, and wide-ranging media placements.
The Jewel of the Strip
The audience for the campaign were two-fold. Braintrust worked with the Grand Bazaar Shops’ leasing team to create compelling collateral and B2B advertising to connect with possible new tenants, while also conducting a B2C campaign to draw shoppers to the new retail complex.
To connect with potential shoppers and grow awareness of the new retail destination, we created a number of digital and print ads that were used in a variety of media buys. The ad’s tagline, “Everything Under the Stars,” was further illustrated by the far-ranging shops available at the Grand Bazaar Shops. These colorful ads jumped off the page, perfect for a Las Vegas shopping experience.
Battle Cry for Pumpkin Pie
It was important to the Grand Bazaar Shops to be part of the local community. To spread the name of Grand Bazaar Shops and to raise awareness for notable Las Vegas causes, we put together a pie-eating contest called “Battle Cry for Pumpkin Pie” during the Thanksgiving holiday. This event required special print and digital ads which furthered the brand strategy in a delicious way. The event itself, where contestants competed by speed eating pumpkin pie, spurred local radio buzz and word of mouth recognition for the brand along with their chosen charities.
National placements with CNN, USA Today, Bloomberg, and more.
Earned Media Value
Our extensive network of media relationships helped us secure numerous high-profile national and regional placements for Grand Bazaar Shops. Placements at national outlets like CNN, USA Today, and Bloomberg spread the word about the exciting opportunities for shoppers coming to Las Vegas, while articles in local channels like Vegas Magazine and the Las Vegas Sun catered to locals looking for unique shopping nearby.
To further extend their reach, we designed and developed a responsive website to highlight the Grand Bazaar Shops. With hints of their trademark colors splashed throughout, the website was the perfect showcase of the multitude of different restaurants and shops contained within the bazaar. We utilized WordPress as the CMS in order to ensure easy content management for their team for years to come.