NoMo SoHo
Brand Strategy • Brand Development • Creative Design • Web Development • Social Media
Located at the iconic intersection of art, music, culture, and fashion — 9 Crosby Street — NoMo SoHo is a property where nostalgia meets modernity. Rooted in the creative energy of SoHo’s cobblestone streets, boutique style, and expressive spirit, NoMo celebrates its surroundings through art-driven, fashion-inspired storytelling. We partnered with the brand to elevate its identity across touchpoints, developing a cohesive brand book, redesigned website, hotel and kitchen collateral, digital banners, eblasts, social content, and even curated gift guides. Every piece was crafted to honor NoMo’s mission: to Stay Relevant by blending timeless charm with forward-thinking design.
Overall Brand
NoMo SoHo blends nostalgic charm from the neighborhood’s iconic creative roots with a modern, trend-forward spirit. We created a comprehensive brand book that defines not only the visual identity — logo, colors, typography, and photography — but also the tone, lifestyle, and mood of this high-end property. Designed for freethinkers and cultural explorers, the guide captures NoMo’s unique position as a destination where hotel and kitchen come together under one cohesive vision.
Brand in Action
The NoMo brand comes to life across every guest touchpoint, from key cards and in-room details to the thoughtfully designed collateral at NoMo Kitchen. Every element reflects the brand’s curated, high-end aesthetic — inviting interaction, sharing, and photo moments that feel naturally Instagrammable. The brand also extends beyond the hotel through seasonal gift guides, created in collaboration with SoHo’s luxury boutiques, further connecting guests to the neighborhood’s culture of style, discovery, and design.
We stay true to SoHo’s roots, but always explore new ways to express them in order to encourage all guests to Stay Relevant at SoHo’s premier property.
Digital And Social
Website Development
