A One-of-a-Kind Museum for the Books.
The Mob Museum
With cutting-edge design, custom animations, and unique functionality, Braintrust reimagined, redesigned, and redeveloped the web presence for The Mob Museum, one of the top attractions in Las Vegas. With a look that is modern and on-brand, the website is packed with features and rich content that create an enjoyable experience for the user and easily lead to ticket-buying conversion.
Deliverables
- Web Development
- Web Design
- Creative Design
Website
Integrated with social media, e-commerce platforms, and a ticket-purchasing system, The Mob Museum website is built to deliver an entertaining experience and yield customer conversions. The site is designed with the mobile experience in mind and is responsive for any device, since many visitors will be on-the-go when they experience the website.
The site also connects with The Mob Museum CRM system to ensure that data capture is seamlessly integrated with email marketing campaigns. Additionally, the site features a dynamic calendar that allows the user to view upcoming events with a simple click as well as interactive blogs and exhibit displays located throughout the site.
Homepage Videos
Capturing the essence of The Mob Museum brand, the site features four short, custom videos that play full screen and put the visitor right in the action with their unique point-of-view perspective. Written and produced by Braintrust, visitors to the site can talk their way into a speakeasy, pick out a perp from a lineup, get interrogated, or dodge the media on the way to the courtroom. The videos set the tone for the entire web experience and allow the visitor the option to watch the entertaining vignettes or jump right into the rich content of the full site.
Nickname Generator
Visitors to the website can take a short quiz to generate their own mobster-style nickname and occupation. Are you “Tommy The Trigger” or “Money Bags Malone?” This shareable quiz serves up your mobster nick name, just for fun.
Inside the Mob Museum
A floor-by-floor walkthrough of The Mob Museum highlighting all major exhibits in an interactive layout.
Timeline
An interactive timeline where visitors can experience the birth of the mob and everything since. Scroll through video, images and audio clips to learn more about the history of organized crime and those who fought to bring the criminals to justice.
The biggest hit in Vegas.
A double-decker bus wrap was created to deliver a unique Mob Museum experience to the streets of Las Vegas. The design includes faux bullet holes that can be seen on the side and the back panel of the bus. Paired with “The biggest hit in Vegas.”, the Mob Museum logo, and a fade into a large image of the Mob Museum building, it quickly becomes apparent that this is a cheeky take on a Mob hit. The messaging also reminds people that the museum is located steps from Fremont Street, with social handles, a phone number to call, and a link to the website.
Programs and Sponsorships
Printed pieces were designed for a summer camp brochure as well as a sponsorship deck for Hot Havana Nights in partnership with the Latin Chamber of Commerce and the Cuban Heritage Foundation. The brochure informs parents and their kids what their week being a Special Agent of Summer at the Mob Museum entails and a fillable form to sign up. Campers built a criminal case, concluding in a trial, conviction, and sentence. Activities also included guided tours and scavenger hunts at the Museum. Campers learned about and used the tools and techniques of the investigative trade. Thoughtful discussions and team problem-solving activities gave campers hands-on exposure to the American justice system.
For the sponsorship deck, companies were presented with sponsorship opportunities for the Mob Museum in the form of an event. They experienced a slice of Cuban Casino hospitality with Hot Havana Nights. The Museum was transformed into a tropical paradise, featuring delicious Cuban cuisine, music, cigars, dancing, casino table games, and tropical drinks. Support was critical to the Museum’s growth, and the excitement generated from past events attracted at least 300 guests.
