Wolfgang Puck
The name Wolfgang Puck is synonymous with the best of restaurant hospitality and the ultimate in all aspects of the culinary arts. The famed chef and restaurateur has built a brand that encompasses three companies: Wolfgang Puck Fine Dining Group, Wolfgang Puck Catering and Wolfgang Puck Worldwide, Inc. Wolfgang’s first fine dining venture began in 1982 with the opening of Spago in Los Angeles, and has since grown to more than 26 award-winning locations that span over six countries including the U.S., United Kingdom and Singapore. Wolfgang Puck Catering, brings a new level of innovation and inspiration to special event and contract dining services for cultural, corporate and entertainment venues across the country, offering a restaurant-quality experience in a special event setting for both small and large scale events.
Deliverables
- Creative Design
- Social Media Strategy
- Social Media Content Management
Make a global impression.
The Wolfgang Puck brand executes an international, high profile communications and social media strategy. Our main objective to managing the Wolfgang Puck brand on social media was to reach the largest audience possible via a variety of social media channels in order to increase number of impressions, reach and audience engagement in efforts to support the brand’s global public relations strategy.
In order to reach our intended audience, it was essential that we post entertaining, useful, and informational content in order to generate an increase in post engagement, therefore generating a quantitative increase in total reach and number of impressions.
The Results
Delicious Data
991.20
%Twitter Impressions
264.39
%Instagram Engagement
96.65
%Facebook Engagement
Discover the recipe for brand success.
Social Media Strategy
To better reach our intended audience, it was essential that we post entertaining, useful, and informational content in order to generate an increase in post engagement, therefore generating a quantitative increase in total reach and number of impressions. We reviewed post performance metrics on a weekly basis, via social media analytics platforms. Post copy and imagery were A/B tested and geo-targeted to reach out intended audience, where possible.
Email Campaigns
In addition to campaign related services, we played a key role in Wolfgang Puck’s email marketing initiatives. By managing and maintaining Wolfgang Puck Worldwide’s databases, emails are used to market upcoming events, keep subscribers aware of seasonal menus and drive leads to fine dining reservations, private dining, and catering services. Open rates average 20-35% and A/B testing has yielded average click through rates of 2.5%.
Red Carpet Results
Wolfgang Puck has catered the Governors Ball, the Academy Awards®’ star-studded after-party, for 22 years. To maximize this opportunity, we created a social media strategy that aligned with the global communications plan to increase engagement and grow Wolfgang’s social media audience. We started crafting custom social media content and engaging with select top-tier media targets, celebrities, and key influencers.
We encouraged Wolfgang’s social media audience to host their own viewing party by downloading an Oscars party e-book complete with invitations, Governors Ball recipes, and other helpful party tips. Users who tagged their photos with #MyPuckParty were entered to win some serious awards night swag, including a personalized video greeting from Wolfgang himself.
Red Carpet Stats
9,000 social media follower increase in 30 days.
109
%organic impressions increase on Facebook.
13413
%organic impressions increase on Twitter.
1742
%organic impressions increase on Instagram..
47
%engagement increase on Facebook.
542
%engagement increase on Twitter..
3857
%engagement increase on Instagram..
Creative Design
As the exclusive caterer for many of the country’s premier events, Wolfgang Puck Catering provides turn-key event service to high-profile cultural, entertainment and C-Suite clients. Wolfgang Puck Catering has a culinary presence in top regional markets and their event venues provide the perfect backdrop to set the stage for events that are inspired by the imagination.
We helped extend the catering brand by creating a helpful wedding planning e-book, complete with tips and recommendations to consider when planning a wedding. Our team also developed the Food Is Serious Business campaign, and helped to bring corporate meeting menus to life.
About Wolfgang Puck
Wolfgang Puck is the original celebrity chef and a brand of unto himself. Wolfgang is known for his California cuisine and is a pioneer of fusion cooking. He was the first in farm-to-table and communal dining.