Braintrust - Website Discovery Questionaire

Welcome

What is the name of your company?

Describe what your company does, in 5 sentences or less:

What is the most important goal for your new website?

What are the secondary goals for your new website?

What would you consider to be weaknesses of your current site?

What would you consider to be the strengths of your current site that you would like to be carried over?

What are some keywords that you think your site should rank better for?

What are some keywords that your site ranks well for?

What is the budget for your new website?

Target Market

Who do you want your site to appeal to the most? Who is your target market?

What is the primary task your target market will come to your site to accomplish?

How familiar is your target market with your product/service?

Are their visits going to be more casual or goal oriented?

Design

What’s the first thing you want visitors to know about your company/business when they visit your site?

To the best of your ability, describe the desired look and feel for your site.

Do you have a branding guide? If so, please provide a link or upload below.

Branding Guide

Drop files here or

Max. file size: 50 MB.

Who are your top 3 competitors? Please provide URLs

What differentiates you from these competitors?

What are some of the aspects of these competitors’ websites that you think are done well?

What other websites do you like and why?

(please be as specific as possible)

Does your website require any special features?

What other functionality from your current site needs to be carried over?

Does your website need to integrate with any 3rd party services?

(booking engines, ticket sales, ecommerce, etc.)

Content

Do you have photos to populate the website? If not, will you be providing them at a later date or do you need them sourced (via stock imagery or photo shoot)?

Do you intend to use any of the content on your existing site in the new one? If so, please indicate which sections.

If you are adding new content, is it already written?

Do you have a team member(s) dedicated to gathering/producing content? Who is it?

Do you have a press section? If so, who feeds this section?

Do you have a blog? If so, who writes content for this section?

Will your team be managing content updates after the site is launched?

Operational

What is your website’s current url, and will it remain the same for the new launch?

Do you have email addresses connected to this url?

Do you have credentials for FTP access and hosting access?

Who created your current site? When was it launched?

What is the current content management system? Who oversees this?

Who maintains your site? Where does the server “live?”

How does the launch of your new site correlate with other marketing efforts?

Communication & Approval

Who will be the main point(s) of contact throughout the process?

Who will give final approval where required throughout the process?

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Web Discovery.