Big Idea Energy.
Brand Strategy
Welcome to our brand creation factory. A well-oiled machine that blends insight and intrigue to develop compelling brand stories. We have the designers, art directors, and copywriters to make noise and the strategic direction to ensure we make sense. Brand names, logos, verbal and visual identity; when we create, we produce industry-shifting ideas and concepts that make people pay attention. Give us your business goals and we’ll develop the verbal and visual elements to get you there.
Meet the team
/ Step 1
Investigation
The journey for developing any brand begins with an in-depth discovery, and we do the hard work. That means third-party research, market analysis, issue analysis, positioning evaluation, target audience, trends, and brand environment awareness. Why? Because when building your brand, it’s imperative that you lay the foundation for who you are, what you stand for, and careful audience segmentation.
/ Step 2
Inspiration
Translating our research, data, and strategic findings into a core creative idea, we build an actionable essence of the brand that will connect with the identified core audiences. Whether you’re launching a new program, or building a campaign platform, we understand that a solid brand message is the bedrock on which you will build your success.
/ Step 3
Innovation
How will the campaign be “brought to life” across all marketing channels? Aligning public relations with digital marketing plans, social media plans, experiential activations, and partnerships will foster collaboration with other marketing partners and stakeholders, and creates a robust 360-degree campaign.
/ Step 4
Implementation
At the heart of the plan is our ability to execute flawlessly across an array of marketing channels to deliver success. We have the personnel, partners, systems, time lines, checklists, and proprietary methodologies to launch or relaunch a brand with fanfare and financial success.
/ Step 5
Introspection
A brand is a living thing, and in order to thrive it must continually evolve. Examining both quantitative and qualitative factors, we regularly analyze and adjust the brand direction to stay on target and meet future market conditions, ensuring that the brand is strong, vibrant, and continues to deliver on your goals.