Smart work that delivers results.
Calculated creation happens every day in our offices. We use our diverse disciplines to acknowledge opportunities in areas of need; then we go attack them.
Because coming up with an idea is nothing without taking action to execute it. And every day, we push ourselves to do both.
Method meets Madness
Brand Development & Creative
Welcome to the brand creation factory. A well-oiled machine that connects insights with the out-of-sight. When we develop your brand, we immerse ourselves in your business and use authentic data-points to determine the ideal positioning. Brand names, logos, verbal and visual identity; when we create, we produce mind-changing ideas and concepts that make people stop and stare. That’s the point, after all. Give us your goal, and let’s get to work.
We Influence the Influencers
On the phone, on the fly, and in the know, our integrated communications teams in New York, Los Angeles, and Las Vegas deliver enormous firepower to connect your business with top editors and influencers. Social Media and Public Relations have evolved. So have we. Come meet our integrated communications team filled with versatile and agile professionals looking at the complex media landscape through one smart lens.
Planning that creates profit
Digital Marketing & Media
Some agencies divide their “traditional” and “digital” media teams. Our team uses smart strategies to maximize your advertising budget across integrated mediums, driving traffic to your site, optimizing engagement, and yielding conversions. We make every impression count, whether it’s on a billboard or mobile phone, producing profitable outcomes and strong ROI for your paid media plan.
Creativity is our Domain
Website Design and Development
Your website is one of the most important elements of your business and your brand. That’s why we have a dedicated in-house team to create highly intuitive, customized, and creative digital environments for our client partners. If you’re looking for a template website, you’re in the wrong place. If you’re seeking a website to break boundaries and torch the competition? Let’s talk.
Once you learn how to juggle you never drop the ball.
Today’s consumers have the attention span of a squirrel jacked up on a double espresso. If you can’t mobilize a team and quickly execute a robust, cohesive, strategy across a spectrum of marketing tactics, you’re dead. That’s why we created Braintrust.
We’re not all things to all people, and we don’t want to be. But for businesses the right size in the right industries, Braintrust is a powerful and nimble extension of your marketing team. Blending sure-fire scientific analytics with shoot-from-the-hip creativity, we are a bold yet balanced agency to garner successes across multiple disciplines.
You can read those processes below, but don’t get excited, we keep the real ingredients to the secret sauce under lock and key.
With a disciplined and data-driven methodology, Braintrust has extensive experience building brands from the ground up, or refreshing the positioning of existing companies. We begin with identifying and assessing the core attributes, inherent business drivers, and consumer touch points. We identify and integrate multiple elements into a panoramic brand experience that is consistent and compelling. How do we do this? Click the arrow.
Research and discovery to set the foundation of our marketing initiatives that entail comp set analysis, current market trends, identifying areas of opportunity, and ultimately defining KPIs and the metrics of success.
Based on the findings from the Investigation stage, we begin to build out the tactical foundation of our plan. From deciding on practical partners, key promotional elements, event strategy, core offers, and other creative elements that will support the marketing campaign and yield financial success.
How will the campaign be “brought to life” across all marketing channels? Aligning public relations with digital marketing plans, social media plans, experiential activations, and partnerships will foster collaboration with other marketing partners and stakeholders, and creates a robust 360-degree campaign.
At the heart of the plan is our ability to execute flawlessly across an array of marketing channels to deliver success. We have the personnel, partners, systems, time lines, checklists, and proprietary methodologies to launch or relaunch a brand with fanfare and financial success.
This is a formal analysis of the marketing campaign and its effectiveness in achieving the objectives and KPIs established in the initial phase. We believe that sales and marketing is an ever-changing dynamic for any business, and via our analysis process we prepare for the next evolution of the brand marketing strategies and tactics.
Design is not a copy and paste process. It demands intuition and insight. That’s why our creative combines innovative thinking with strategy, and accountability. Our in-house creative design team delivers at the highest level, producing everything from long-form magazines, large-scale wall installations, integrated advertising campaigns, to email marketing, corporate identity packages, and banner ads. Make no mistake, our creative may be buttoned-down, but the shirt is untucked.
Web Design & Development
Braintrust has an in-house team of interactive designers and developers to support brands with a powerful online presence. All of our sites are completely customized, responsive for ease of use on any device, and are built with a convenient Content Management System to ensure that the site can be easily managed. Our development team has experience working with a variety of APIs to connect booking engines, reservation systems, and shopping carts into your website. Our websites are brought to life via a formal five-step process.
Utilizing target market research, market analysis, and the brand vision of the website, we our over-arching approach to developing the content that will be used by copywriters and designers when sculpting the web presence with a focus on client-specific goals.
UX Research & IA
Understanding how your target audience behaves online deeply impacts the structure of the information and the ulimtate user experience that we design. This phase includes in-depth research into the target market’s online behavior profile, culminating in defining an information architecture that serves as the framework of the website and propels the process into the next step.
Wireframes are prototypes for various page types that are generated for visual representation of content strategy. They comprise the format and structure of your respective web pages and provides a roadmap for our interactive designers to follow as they begin to craft the visual identity of your site.
Style tiles are utilized to define the look and feel of the site, which is then used to finalize the visual prototype for final review. This can be very general visual elements, such as the color palette and typography for the site, all the way to very complex visual cues, such as hover-effects, button stylings, animation effect concepts and more.
We offer full-stack development, utilizing various Content Management Systems. The development process culminates with full quality-assurance and testing, security testing, hosting options or file transfers, and site launch. We also provide a complete user manual for every site to empower all clients to maintain and further their own unique content should they wish to handle this in-house, and we also offer maintenance and hosting packages.
Public relations is, by far, the most cost effective marketing channel to build your brand and spread your message. In order to effectively tell a story in earned media, today’s public relations strategies must move beyond traditional media relations. Modern public relations blends new tactics, techniques and objectives with old fashioned news-hooks. Braintrust’s unique PR strategies entail the following cornerstones.
Public relations must be integrated with the over-arching brand strategy for your brand. Our goal is to gain customers, not get clips. Actively pursuing targeted coverage on specific topics and profit centers better serve your brand than an “anything and everything” approach. It also better leverages the power of earned media to support paid media messaging.
Expand the Playing Field
PR efforts must impact new markets both geographically and psychographically. Through unique media opportunities across a deep network of regional and national media contacts, we expand the playing field and bring your message to a wider audience.
Digital Public Relations
Bloggers, online influencers, social media, SEO keywords, and backlink strategies are all part of modern public relations, and we include these elements in the tactical executions of our integrated communication plans.
Contests, special events, charity outreach, sponsorships, partnerships and experiential spectacles are a key component of our strategies. Modern PR must go beyond the press release in order to cut through the clutter with creative and newsworthy activations.
Today, more than 75% of purchasing decisions are made online, and modern consumers will reference more than ten online sources before making a decision. Reputation management, local listings, social media and digital PR all contribute to your online footprint. Having strong Search Engine Optimization (SEO) and ongoing Search Engine Marketing (SEM) is integral to a successful marketing campaign. We have a proven track record of managing SEO and SEM, and with a team of social media content creators and strategists we ensure that your brand is top of mind in the crucial social space.
Select Hospitality Clients
Select Professional Services Clients
Includes past and present partners.