A former professional stand‐up comic, a three-time published novelist, and former executive director of corporate communications for Caesars Palace, Braintrust CEO and Co-Founder Michael Coldwell brings more than 20 years of experience to the world of marketing.

Michael has spoken at social media seminars, is a regularly invited panelist at the Global Gaming Expo, and a guest speaker on “Celebrity Synergies and Brand Building” at the Global Entertainment Marketing Summit. He has shut down Times Square for red carpet openings, arranged celebrity events via helicopter, rang the bell on the New York Stock Exchange, and earned a client’s place in the Guinness Book of World Records on three occasions. He has negotiated original programming deals with networks such as NBC, CBS, and the Travel Channel, and has organized and executed marketing programs at the Toronto International Film Festival, Cannes Film Festival, and the Academy Awards.

Living near Nashville, TN, with his wife Heather, Michael serves his community as a volunteer firefighter and is a nationally registered emergency medical responder. He is an elected representative, and serves on the Kingston Springs Board of Commissioners, and is also a board member for the Cheatham County Chamber of Commerce.

Michael has held regional marketing positions with Planet Hollywood International and Sony Pictures, and he won first prize in his Tenth Grade science fair.