"Non si può descrivere la passione, la si può solo vivere..." - Enzo Ferrari
Vice President of Public Relations
Shayna Moreno
Shayna Moreno develops strategic communications campaigns for premier travel, hospitality, gaming, consumer brands, nonprofit organizations, and corporate clients committed to community impact.
Over her 15-year career, she has led PR initiatives for brands including Hard Rock Hotel & Casino Las Vegas, BLVD Las Vegas, City of Las Vegas, Mirage Hotel & Casino, Disneyland, McDonald’s, Frito Lay, Mattel, Sony PlayStation, United Way of Southern Nevada, Habitat for Humanity, CASA Nevada, Nevada State Bank, Caesars Entertainment, Bank of America, and Boyd Gaming.
Known for her flair for spectacle and memorable stunt events – from coordinating a clock smashing on Las Vegas Blvd for McDonald’s All-Day Breakfast to sending camera crews 3,000 feet in a hot air balloon over Pahrump, Shayna combines strategic thinking with creative execution to help brands break through the noise and connect authentically with their audiences. Her expertise spans crisis communications, corporate social responsibility and multicultural outreach, enabling her to align brand values with genuine community engagement while driving measurable social impact and achieving ambitious communications goals across diverse markets.