A Diverse Team of Brilliant Brains.

A former professional stand‐up comic, a three-time published novelist, and former executive director of corporate communications for Caesars Palace, Braintrust Managing Partner Michael Coldwell brings more than 20 years of experience to the world of marketing.

Michael has spoken at social media seminars, is a regularly invited panelist at the Global Gaming Expo, and a guest speaker on “Celebrity Synergies and Brand Building” at the Global Entertainment Marketing Summit.

Michael has shut down Times Square for a red carpet opening, arranged celebrity events via helicopter, rang the bell on the New York Stock Exchange, and earned a client’s place in the Guinness Book of World Records on three occasions.

He has an extensive network of relationships from coast‐to‐coast with both media and marketing partners. He was key in the planning and execution of the launch of Celine Dion’s long‐term engagement at Caesars Palace as well as numerous other consumer attractions, including Elton John’s “The Red Piano,” and brand integration deals in such television programs and films as “Oceans 11,” “The Tonight Show,” and “The View,” and original programming deals with networks such as A&E, TBS, Travel Channel, and Discovery. He has held regional marketing positions with Planet Hollywood and Sony Pictures and won first prize in his Tenth Grade science fair.