Transforming an Event Center Into a Destination.
Downtown Las Vegas Event Center
Located on the grounds of the former Downtown Courthouse, Downtown Las Vegas Events Center has provided the rejuvenated Downtown Las Vegas area with another exciting attraction for locals and visitors alike. Anchored by a 2,500 capacity venue for live entertainment, the versatile space is perfect for concerts and festivals but also excels at intimate VIP parties, or special event viewing parties.
Braintrust had the opportunity to work with DLVEC to launch their creative brand and lay the foundation for continued success with numerous creative campaigns and branding projects. Starting with a full brand development project, we were able to help this unique venue and become a force in the event space. Some of the exciting things we were able to create included advertising materials, on-property signage, their new website, and new brands for internal initiatives.
Deliverables
- Brand Development
- Creative Design
- Website Development
A New Visual Identity
As a brand-new venue in a historic entertainment destination, our goal was to develop a brand identity that could rise above and be noticed. From the positioning to the logo to the collateral, we sought to propel the brand into the Las Vegas landscape. The brand speaks to the neon and glamour of Vegas, with a callback to the old town feel of the surrounding area. This look was achieved with the logo and positioning carried over to the advertising collateral, business cards, social media strategy, and property signage.
On Property Signage
It is always fun to see your work in action and larger than life, which is what we were able to accomplish with designing signage and building wraps for the DLVEC property. From the signage throughout the property to the skinned box office, we helped shape an immersive and omnipresent brand for the new venue.
Event Branding
Downtown Watch Zone
To help make DLVEC a local favorite, we worked with its team to develop a branded event called Downtown Watch Zone. The watch zone is where fans could go to root on their favorite team on a 72-foot screen. Braintrust designed a logo and look that stands on its own and appeals to the rabid local sports fanbase, while still fitting within the overarching DLVEC brand.
Website Development
Translating the brand look, Braintrust worked with DLVEC to develop a sleek, new, responsive website. With event listings and large image galleries, the DLVEC team was able to share photos of its amazing events while selling tickets, with the help of Ticketmaster integration, for the next one. WordPress was the Content Management System of choice, so updating event listings and photo galleries were effortless.
Las Rageous Metal Music Festival
One of the fun parts of working with a cool new venue was the ability to be involved as fun new events were planned and executed. Las Rageous was one such example that allowed our brains some creative freedoms. Similar to the full brand development, we were able to create the design concept and logo for this yearly two-day metal music festival. This design concept was carried over onto the branded Las Rageous website as well as concert posters, ad material, and even merchandise.
