A boutique luxury resort in Napa Valley, Bardessono engaged BRAINTRUST to redesign and redevelop a new website, and manage ongoing SEO and SEM.
A completely new website for Bardessono, including online booking engine integration and a robust presence for the resort’s highly-acclaimed restaurant.
Green, luxurious, and peaceful, Bardessono is a Napa Valley hotel and spa experience unlike any other. Nestled in the heart of Yountville, California, the resort offers a mindful approach to living the good life. Luxury, a subtle aesthetic, privacy, and graciousness, Bardessono models hospitality with enduring expressions of land and family that fostered and sustained the original Bardessono family farmstead in Napa County.
BRAINTRUST worked to capture the essence of Bardessono with a completely new website for the upscale resort, utilizing rich photography, a sophisticated look and feel and employing the resort’s existing brand guidelines.
A modern website that uses rich, full-screen imagery, the Bardessono website was designed with minimal text, allowing the beautiful photography to tell the story of the resort. BRAINTRUST studied the analytics of the previous Bardessono website to streamline the Information Architecture and ensure the pages that had historically received the most traffic were prominently featured.
A modern platform, with a responsive design that looks great on any device, the Bardessono site is complete with a Content Management System allowing for easy editing. The site also integrated with the Synxis booking engine for room reservations and the Open Table API for restaurant reservations.
SEO & SEM
The copy for the new Bardessono website was crafted based on a comprehensive keyword strategy. Local citations were universally updated and managed on a monthly basis. The ultimate result is that traffic to the Bardessono site increased immediately, with a 30% increase in site visitation over prior year.