The Mob Museum
Creating an innovative and interactive website for The Mob Museum
Website design and development
With cutting edge design, custom animations and unique functionality, BRAINTRUST reimagined, redesigned and redeveloped the web presence for one of the top attractions in Las Vegas, The Mob Museum. With a look that is modern and on-brand, the website is packed with features and rich content that creates an enjoyable experience for the user and easily leads to ticket-buying conversion.
Integrated with social media, e-commerce platforms and a ticket purchasing system, The Mob Museum website is built to deliver an entertaining experience, but also yield customer conversions. The site is designed with the mobile experience in mind and is responsive for any device, understanding that many visitors will be on-the-go when they experience the website.
The site also connects with The Mob Museum CRM system to ensure that data capture is seamlessly integrated with e-mail marketing campaigns. The site also features a dynamic calendar that allows the user to view upcoming events with a simple click. Blogs and descriptions of the exhibits are also prominently featured thought the site.
Capturing the essence of The Mob Museum brand, the site features four short, custom videos that play full screen and put the visitor right in the action with their unique point-of-view perspective. Written and produced by BRAINTRUST, visitors to the site can talk their way into a speakeasy, pick out a perp from a lineup, or dodge the media on the way to the courtroom. The videos set the tone for the entire web experience and allow the visitor the option to watch the entertaining vignettes or jump right into the rich content of the full site.
Visitors to the website can take a short quiz to generate their own mobster-style nickname and occupation. Are you “Tommy The Trigger” or “Money Bags Malone?” This shareable quiz serves up your mobster nick name, just for fun.
Inside The Mob Museum
A floor-by-floor walkthrough of The Mob Museum highlighting all major exhibits in an interactive layout.
An interactive timeline where visitors can experience the birth of the mob and everything since. Scroll through video, images and audio clips to learn more about the history of organized crime and those who fought to bring the criminals to justice.